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What is DRM and Should You Use It

Direct response marketing (DRM) is any marketing effort where a business or organization speaks directly to its target audience asking them to take a specific action. The usual request is for a phone call or Web site visit – typically facilitated by offering something of value to the target in order to motivate them to act. DRM is only one part of a broad marketing mix. In recent years, direct response marketing methods have become increasingly popular. This popularity is due to the measurable nature of direct response campaigns. ...more

You Ought to Have Your Eyes Examined
PaperSpecs’ next Webinar “Far-sighted Sustainability” with quest speaker Marc Alt promises to give attendees a 20/20 perspective on how sustainable design practices are moving far beyond their original goals and accomplishments. ...more
 

What Was Lost Is Now Your Find
Mohawk Fine Papers explores a rare scientific discovery in its new multi-lingual promotion, Lost. The recently released promotion, printed on FSC-certified Mohawk Options 100% PCW paper, tells the story of the Wollemi pine, a tree thought to have been extinct for more than two million years. ...more
 

Verso Paper Provides $100,000 Grant
Verso Paper Corp. will provide a $100,000 grant over two years to the Trust to Conserve Northeast Forestlands (TCNF) to expand participation in that organization’s Forest Stewardship Council (FSC) group forest certification program. ...more
 

White is the Color of Finesse
White is currently the color of choice among designers. And the new UPM Finesse campaign entitled “True Whiteness” seeks to demonstrate the important role that paper plays in the visual representation of the color white. ...more
 

Mill consolidations, discontinued paper lines, and updated paper properties can disappoint you and cost you precious time and money.

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