PaperSpecs' next Webinar "Far-sighted Sustainability" with quest speaker Marc Alt promises to give attendees a 20/20 perspective on how sustainable design practices are moving far beyond their original goals and accomplishments.

Alt, president and founder of Marc Alt + Partners and founding co-chair of the AIGA Center for Sustainable Design, will discuss:

• The concept of a cradle-to-cradle life cycle and certifying it
• How paper mills are reducing their carbon footprint and what that means to you
• Why studios and clients are also seeking to reduce their environmental footprint
• The common mistakes agencies make with greening clients
• The sustainable criteria for good design
• How to spec, create and use green energy

The Webinar is FREE, thanks to the generous support of Neenah Paper and will be moderated by our own Sabine Lenz. Mark your calendar for September 16, 2:00 p.m. ET (11:00 a.m. PT) and reserve your seat today at www.paperspecs.com/webinar_signup.

09/05/2008