TEEING UP YOUR BEST GAME

What do printing and golfing have in common? (Other than a lot of printers love to play golf!) Well, they’re both a test of skill where a small adjustment, whether to a golf swing or a printing curve, can have dramatic results.

Our latest print promotion, A Simple Game: A Visual Guide to Running on Inxwell, draws on this analogy to feature the benefits of Mohawk Inxwell technology while showcasing how beautifully Mohawk Navajo and Mohawk Options print.

The 40-page, 7.5” x 11” book contains stunning 4-color process images interspersed with crisp black and metallic silver tri-tones. From the white foil with registered emboss on the front cover to the ball in the hole on the back cover, you’ll encounter delightfully quirky photographs, tongue-in-cheek copy, and “aha” moments of learning.

Straightforward and easy to understand, A Simple Game contains five print comparisons—curve compensation, blacks with dull vs. gloss coatings, finishes, shades, and recycled content—that will appeal to designers and printers alike.

The promo also offers recommendations regarding ink tack, ink densities, curve adjustments and total area of coverage and is punctuated with Inxwell tips and advantages throughout.

So whether you’re familiar with the benefits of Inxwell, or among a new generation of designers and printers yet to discover what an ace it is, A Simple Game is a clear, concise tool that will show you how to create your own game-winning pieces with superior Inxwell technology and beautiful Mohawk papers.

If you are a Mohawk Fine Papers merchant, please request your FREE new Mohawk Inxwell A Simple Game promo here.

All other Mohawk Fine Papers customers may request a FREE new Mohawk Inxwell A Simple Game promo here.

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SENSE-ABLE ENVELOPES FOR THE SEASON

The velvety feel of a winter-white wedding dress, the soft glow of Hanukkah candles in the menorah, the aroma of a popcorn and cranberry Christmas tree garland, the sound of popping champagne corks on New Year’s Eve.

When you need a beautiful envelope for the cards and invitations to the year’s most special celebrations, you’ll want to start with Mohawk Fine Papers.

Meticulously manufactured by Mohawk from premium papers including Mohawk Carnival Red, BriteHue Green, and Superfine Ultrawhite with a Gold, Silver or Red foil lining, you’ll find an envelope worthy of all the senses the holiday season invokes.

• FSC-certified and manufactured with windpower, carbon-neutral choices
• A variety of stocked sizes
• Additional sizes available

• Mohawk BriteHue Vellum Red + Green
• Gold, silver and red foil-lined
  
• Mohawk Superfine Eggshell Softwhite
  
• Loop Antique Vellum Chili + Cypress
  
• Loop Smooth Chili + Cypress
  
• Loop Feltmark Chili + Cypress

• Mohawk BriteHue Vellum Red + Green
  
• Gold, silver and red foil-lined
  
• Mohawk Superfine Eggshell Softwhite
  
• Loop Antique Vellum Chili + Cypress
  
• Loop Smooth Chili + Cypress
  
• Loop Feltmark Chili + Cypress

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WHERE DIRECT MARKETING IS HEADED

In early 2010, PRIMIR commissioned J Zarwan Partners with Interquest to investigate direct marketing and where opportunities exist for the graphic communications industry.

This new PRIMIR study, Trends and Future of Direct Marketing, examines direct marketing, and in particular, how printed direct marketing channels are performing in light of a host of new non-print direct marketing options.

“Email, websites, social media and mobile channels pose threats to print,” PRIMIR reports. The study addresses the impact of technology, economic and social issues, environmental concerns, postal rates and demographics, as well as developments and differences in more than 16 key vertical market sectors such as retail, finance, insurance, healthcare, and business services.

The resulting report reveals that direct marketing’s share of advertising expenditures has shown a strong upward trend over the past decade and continues to grow, accounting for nearly half of all advertising spending.

In 2009, direct mail (31%) and telemarketing (29%) were the most important channels. Of concern to the graphic communications industry, however, are non-print media such as web-direct, email, mobile, and social networks, which have increased in importance and share.

Despite the challenges, marketers believe print has a number of significant advantages, particularly deliverability and the ability to finely target. These marketing executives believe that print is more personal than other media and that customers prefer print.

One of the central questions of the study was the degree to which marketers will return to printed direct marketing when the economy recovers. And by the conclusion of the study in late 2010, direct mail volume had increased; the consultants believe this trend will continue. Marketers value printed direct marketing as an effective acquisition channel.

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BEAUTIFULLY SIMPLE HOLIDAYS WITH PINHOLE PRESS

Pinhole Press has launched its holiday gift and card collections! Now, you can find a curated collection of beautifully simple photo gifts and cards perfect for family, friends, and colleagues – all printed on Mohawk Superfine and Mohawk proPhoto.

The 2011 Holiday Collection includes over 350 photo gifts in an array of colors, patterns and formats including Brag Books, Framed Prints, Desk Calendars, Day Planners, Wine Labels, Photo Notepads and more.

Additionally, the collection features holiday cards for varying tastes and style preferences. From the simply designed Peace Card featuring one beautiful photo to the Joy Accordion Card showcasing eight photos. Let this be the year of meaningful and creative gifting!

Stumped on what to give mom? Need to find a special gift for the friend who just had a baby? Check out the Pinhole Press Ideas & Inspiration Gallery to discover new gifting ideas and to share your own!

Prices range from $1.39 per holiday card to $79.99 for the Panoramic Photo Book. For more information about Pinhole Press, visit www.PinholePress.com.

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THE PERFECT BLEND: NESCAFE AND MOHAWK

To help promote its new Dolce Gusto coffee line, Nescafe has published a perky little gem called The Dinner Party Primer. Printed on a perfect blend of Mohawk Loop and Mohawk Superfine, the 9.5-inch-square brochure is full of handy guidance on how to throw the perfect dinner party.

Tantalizing food photographs, delicious recipes from award-winning chefs, tips on choosing a party theme, appropriate centerpieces and keeping it seasonal are all covered … well, uncovered actually … beneath round diecut paper doors, which you flip open for the tasty information underneath.

It has an interesting combination of concealed Wire-o binding with a front gatefold that is held closed by decorative white stitching. A little notebook handily tucked into the back cover will help you plan your next bash.

Title: The Dinner Party Primer
Designer: Marcus Thomas, LLC, Cleveland, OH      
Printer:  Visions, Inc., Brooklyn Park, MN    
Paper:  Mohawk Loop Linen Pure White and Mohawk Superfine Smooth Ultrawhite  
Production: Conventional 4-color process
Bindery: Semi-concealed Wire-o with side-sewn front cover
             
If you are a Mohawk Fine Papers merchant, please request your FREE Dinner Party Primer here.

All other Mohawk Fine Papers customers may request a FREE Dinner Party Primer here.

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MAKEREADY FOR THE FUTURE!

Taking a familiar industry term in a new direction, we’ve just launched Mohawk MakeReady, a new service platform designed to help digital printers keep pace in the rapidly changing industry with practical tools and actionable guidance to help them meet their business objectives. 

The website features content organized around four primary categories: production, marketing, sales, and operations.

In order to provide the digital printer with straightforward strategies that they can put to work immediately, users will find actionable articles on marketing their printing business, concise videos on operational efficiency and relevant PowerPoint presentations that showcase how to identify sales opportunities.

In addition, the site offers print-ready dielines and templates to support Mohawk’s new Bravo line of specialty digital substrates.

Mohawk MakeReady puts our knowledge, relationships and experience as a leader in digital substrates to work for digital printers with a goal of helping them make more efficient use of their time, materials, people, and entrepreneurial energy.

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NEW CATEGORY FOR MOHAWK SHOW 12

We’re really excited to tell you that a new category has been added to Mohawk Show 12: On-demand Books. Why? Because a new chapter for the creative possibilities has been written thanks to the extensive digital paper choices and quality digital printing now widely available. (And quite frankly, we can’t wait to see what you’re doing.)

“Printing just one book or a small quantity of books no longer means a high price tag, a million headaches, or inferior results,” says Mike Madura, vice president, digital substrates at Mohawk.

As with the other categories in this design competition, on-demand book entries will be judged on the basis of higher thinking in graphic design, excellence in print production, and appropriate paper choice.

Mohawk Show 12 Deadline is May 31, 2012.
Your entry can even be a one-off since you only need to send one copy with your entry form. To download the entry form, go to www.mohawkpaper.com/entryform and enter the show celebrating the best design printed on Mohawk paper.

This year’s new on-demand book category winner will receive a cash prize of $2,500 and exposure through publicity, a traveling exhibit, and a printed catalog.

And don’t forget …
You can print your on-demand book entry at any digital printer including online photo book sites like Blurb, where they make it easy to design, publish, market, and sell professional-quality books.

Blurb’s new on-demand proLine books feature Mohawk Superfine and Mohawk proPhoto papers. You can explore this easy and high-quality publishing solution at www.Blurb.com/proline.

October In Phoenix for AIGA and UCDA
Mohawk exhibited at Pivot: AIGA Design Conference 2011 and at the University and College Designers Association (UCDA) conference in October. Both conferences were in warm and sunny Phoenix and attracted designers from across the world.

The UCDA focused on the challenges of thriving while competing for students and resources. AIGA’s Pivot presented “conversations on how design can be more effective than ever as society, the economy and the context for design changes.”

At AIGA, Mohawk announced the new Mohawk Show category for on-demand books and featured some beautiful proLine books from Blurb.com printed on Mohawk Superfine and Mohawk proPhoto.

A bright green and magenta backdrop featuring Tether Inc.’s interactive punch out letterform design encouraged people to SUBMIT to their desire to be recognized for their work on Mohawk paper.

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