We’re enjoying something of a print renaissance today, with an emphasis on creating unique and desirable experiences. But what are the most on-trend ways to accomplish that this year? Check out all the videos in our exclusive look at the 5 Hottest Print Design Trends of 2019 to find out!
5 Hottest Print Design Trends of 2019: No. 1
With the marketplace continuing to pull out all the stops to court the digital-native Millennials and Gen Zers, we’re enjoying something of a print renaissance today, with an emphasis on creating unique and desirable experiences. Be sure to check out this first part of our video wrap-up of 5 of the Hottest Print Design Trends, and keep an eye out for the rest of this series in the weeks ahead!
5 Hottest Print Design Trends of 2019: No. 2: Minimalism
In Part 2 of our 2019 trend watch, we discover that in a sea of over-designed packaging and materials, nothing stands out quite like minimalism. With minimalistic design, just about everything non-essential is stripped away, giving elements such as texture, color and typography a chance to shine. And watch out for the rest of our Trend series in the weeks ahead!
5 Hottest Print Design Trends of 2019: No. 3: Shimmer & Foil
True, foil has been trending for a while now. But in recent years new developments in foiling technology, particularly in the arena of digital foiling, have greatly enhanced the type of shimmer you can achieve on paper, especially in short print runs. This, combined with the use of other printing options such as metallic inks, has made 2019 one of the shiniest years on record.
5 Hottest Print Design Trends of 2019: No. 4: Tactile Experience
In today’s digitally saturated world, people yearn for experiences they can touch. As a result, tactile effects on marketing materials, and especially packaging, are becoming increasingly popular. These effects can also stimulate other senses, and thus create a stronger emotional connection with a brand. Among the most common techniques for doing this are foil stamping and embossing/debossing. Now though, advances in digital technology are providing designers with new ways to add “touchability” to their printed work, even on short print runs.
5 Hottest Print Design Trends of 2019 – No. 5: Interactive Print
We wrap up our look at this year’s 5 hottest print design trends with arguably the most exciting of the lot – packaging and marketing materials featuring elements of interactive print. While augmented reality and QR codes have dominated the conversation on paper-based interactivity lately, here you’ll find examples of projects that cleverly – and blissfully – leave your smartphone out of the equation. (That said, be sure to check out my thoughts on how best to use augmented reality; you will find them at the end of this video.)
