Asking for charitable donations can be a fine line in 2012. Not so much because of the economics of the day, but because people are paying closer attention to the details.
Designers get to know their intended audience and are conscious of the fact that an invitation to a potential benefactor must grab that person’s attention among so many other worthy causes, while not being so ostentatious as to scream, “Hey, we’re spending all your money on this wild print job!”
The President’s Council invitation for the College of Saint Elizabeth presented just the right mix of upscale paper (Strathmore 80 lb Cover and Text) with soothing color (PMS 2915, PMS 519, PMS Cool Gray 3) and traditional letterpress embossing.
All together, the invite, reply card, belly band and envelopes convey a calm, steady, self-assured message, “We appreciate your generosity and will use your financial support wisely to do the greatest good.” Nicely done!
