Quad/Graphics, Inc. has formed Media Solutions, a services group dedicated to helping marketers and publishers more efficiently and effectively integrate print and new media channels.
Quad/Graphics Media Solutions combines traditional print and content support services with emerging mobile and other digital media solutions to help clients produce more powerful and consistent experiences across all media channels.
Chris Pryor, executive director of Quad/Graphics Media Solutions, says the Media Solutions services continuum model was built around clients’ need for a Create / Optimize / Connect solutions set.
Create services include brand strategy, creative development, photography, video and computer-generated imaging; Optimize services include content management, dynamic web imaging, premedia production, page production, color production, and workflow strategy and management; and Connect services include channel-deployment strategy, multi-platform digital editions, tablet and mobile apps, custom apps and interactive print.
