Beautiful craftsmanship is always appreciated, but sometimes you want to dig a little deeper to revel in the details of how something is actually made. This is the thinking behind Domtar’s latest print promotion, “Lynx Garage — Pride. Passion. Performance.”
Designed to highlight the versatility of Domtar’s Opaque Ultra, this 20-page booklet employs a bright spot orange, custom foil, and an appropriately gritty embossed cover to explore the sleek-but-grimy world of hot rods. Follow the creation of these muscle machines from parts to gleaming completion, admiring the skill and craftsmanship involved along the way.
“You might ask why we chose to show the grime as well as the gloss of taking a car from raw frame to showroom quality,” explains the piece’s promotional copy. “To us, you can’t have creativity without making a mess first. It’s about pride and doing a great job, because that’s who you are and why others rely on you. We think that’s a great metaphor for printing…”
Couldn’t say it better ourselves.
PaperSpecs Pro Members, click here to request your copy of “Lynx Garage.” SORRY THIS OFFER HAS EXPIRED.
