Clever Interactive Wine Labels

You don’t need the budget of a small country to infuse your work with interactivity, as Australian designer Gemma Warrinner proves with her wine labels for eco-friendly Equilibrium Estate. Simply by positioning small diecuts in key areas and allowing the emptying of the bottle to do the rest, Warrinner has transformed each bottle of wine into an infographic powered by the customer’s own consumption of what’s inside. In vino veritas indeed!