Just two months after acquiring rival NewPage, Verso this week added two new coated papers to its portfolio: Focus and Balance. (Coated web papers are used primarily in commercial printing applications, including magazines, catalogs, books, direct mail and retail inserts.) Here’s a quick rundown of what to expect, straight from the official press murmurings:
“Focus, a No. 3 coated groundwood paper, is one of the best values in its category, offering cost savings without compromising performance, brightness or image reproduction. It delivers great appearance and value for quality-conscious commercial printing, catalog and magazine applications. (PRO members: For more on what all this No. 3 stuff means, here’s a quick refresher. Not a member? Why not begin your PRO membership today?)
“Balance, a No. 4 coated groundwood product, is a highly versatile and refined paper, striking the optimal combination of brightness, printability and cost. It is the perfect choice for special edition publications and is a brighter, whiter alternative to a typical No. 5 product.”
