The ABCs of Typography: Sending the Right Message

News – For Immediate Release

Free PaperSpecs Webinar

The ABCs of Typography: Sending the Right Message
Thursday, April 14, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by Neenah Paper, learn how the right typography choice can enhance your message and elevate your design.

Palo Alto, California – March 25, 2016 – You probably know the difference between serif and sans serif fonts, but did you know that your typography choices can either make or break your design?

Typography is one of the first things your audience sees. The right typeface can ensure a beautifully printed work that is engaging and appealing, while the wrong typeface on the wrong paper can leave your project unreadable and dull.

“Your choice of typography has the power to draw your audience in or turn them off,” says Sabine Lenz, founder of PaperSpecs.com. “TypeEd instructor Michael Stinson can show you how to use typography to your advantage.”

If you want to ensure that your type always matches your message, this webinar will give you the knowledge and confidence to choose the right typeface every time.

The ABCs of Typography: Sending the Right Message
Thursday, April 14, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/

Guest Speaker
Understanding the fundamentals of typography is important for every phase of the design process from initial idea to printed deliverable. TypeEd instructor Michael Stinson will demonstrate how he uses type basics such as classifications, spacing, weights and sizes in combination with finishing techniques to get the most out of any print budget.

Webinar Highlights
Highlights of this presentation include:

Typography tips that will make your printed projects shine.

How printing, paper and color affect readability.

Steps for choosing the best finishing technique for your typeface.

How your choice of typography can impact your printing budget.

Advice on working with your print rep to achieve your desired results.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Neenah Paper, The ABCs of Typography: Sending the Right Message is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup.

About Michael Stinson
Michael is a cofounder of TypeEd and the Creative Director at Ramp Creative. With 20 years in the field of design, his identity and annual report work has been recognized by CommArts, Mohawk Paper, TDC, Graphis, and more. Conversely, he’s served on the competition juries for the Ad Club, Graphis, the One Show Design and the Young Ones. In 2008, Michael was named as one of Graphic Design USA’s “People to Watch.” He is a typography educator at Santa Monica College, the University of Southern California (USC) and Laguna College of Art and Design.

About Neenah
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles.

Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.

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