Looking to drum up some more clients, freelance creative director Floyd Hayes decided to show them that his imagination...
Author Archive for: aaron-berman
Pantone has inspired scarves, a beer-shade system, and so much more. All the while, little CMYK has quietly eaten...
After the recent free PaperSpecs Webinar, “Uncoated Paper: Reap the Marketing Rewards,” Carrie Otto, print production manager at Neenah...
Tuesday, February 26, 2013 2:00 p.m. Eastern (11:00 a.m. Pacific) PaperSpecs and Neenah Paper bring color design and marketing...
And what would you do if your company turned 13 on Jan. 13, 2013? Well, throw a 13th anniversary...
One Easter, I filled an outdoor planter with fresh purple pansies tucked in among yellow Easter Basket grass. Within...
I’m definitely showing two major symptoms after being exposed to this tasty little bug of a greeting: repeated touching...
I’ve never been one to enjoy bursting someone’s bubble, but this quirky advent calendar has me laughing and popping...
This invitation prompts recipients to “be” dynamic, compelling, nimble. The design conveys all those attributes and entices invitees to...
This is it – the very last day to take advantage of our special Valentine’s Day PaperSpecs PRO membership...
There seems to be an unabashed race to the bottom going on in the realm of interactive/ immersive print...
Let’s face it: There are days when you’ve given all you could to a project, and the last thing...
As creatives, we take a certain pride in our jargon, our tools, and our whimsy. However, occasionally you can’t...
Dealing with paper every day, we occasionally run the risk of not appreciating “the forest for the trees” –...
It’s almost Valentine’s Day. The scented candles are lit, the chocolates dispatched, and PaperSpecs is making eyes at you...
QR codes. Praise their promise, quibble about their optimal size, or dream up new ways of using them, one...
University? Logo change? Huh uh, no more – pass. After the tempest in a chai cup that was the...
NewPage has expanded its award-winning line of TrueJet Digital Coated Papers to include a sheet specifically designed for high-speed...
If you’ve spent the past month with the nagging feeling that there’s something in your direct mail setup that...
Only three pieces today. About five yesterday. Monday, now that was another story … about 10 pieces, I’d say....
Love is grand, chocolates are fab, and we will always hold a special place in our hearts for a...
Craig Ward Craig Ward believes that misconceptions, half-truths and, in some cases, outright lies permeate the industry of design,...
I can’t believe we missed the opportunity to count down to the Mayan doomsday in style last year!
Quite frankly we’re not sure what to think about news that the U.S. Postal Service is going to do...
The argyle sweater is synonymous with golfing culture even today, so it’s an evocative pattern that tees up this...
Danny Gregory This book captures what sketching can bring to the travel experience and does so through the eyes...
Alex Cornell All of us struggle at one time or another with creative block. This book is meant to...
Bildi Grafiks, Sylvia Gulu, Mary-Jane Smyth Tempus Fugit is Latin for the expression “time flies,” which seems appropriate for...
Thankfully, it’s not often that news of a redesign prompts the question, “Gosh, is that magazine still around?” Yet...
After the harrumphing and muttering of “cheap ass” we heard in response to last week’s “$5 Logo” artist, we...