When PaperSpecs Founder Sabine Lenz was putting together celebrations for both of her parents’ 80th birthdays (yes, in the...
Author Archive for: aaron-berman
AIGA has always been a loose confederation of disparate members who haven’t always seen eye-to-eye – kind of like...
Gather Journal, a new food and lifestyle magazine, has published a gorgeous premiere issue (Summer 2012). Actually, calling it...
Traditional thinking about building color palettes has placed the emphasis on “the one important color” and “the meaning of...
We’ve been patiently waiting for a new, 21st century riff on traditional corporate identities for quite a while. It...
After a nail-biting wait, word comes that the Hamilton Wood Type and Printing Museum in Two Rivers, Wis. finally...
“This cover is offset printed and then a registered emboss … ” My printer friend wasn’t missing any details...
By Matthew Parker I love watching James Bond films. One of the highlights is always the scene with Q,...
With all the thought and philosophy we pump into our typography on a daily basis, it’s refreshing to see somebody...
“The overall impact of the book is very thorough, well thought out all the way through,” commented Kit Hinrichs,...
Looking to drum up some more clients, freelance creative director Floyd Hayes decided to show them that his imagination...
Pantone has inspired scarves, a beer-shade system, and so much more. All the while, little CMYK has quietly eaten...
After the recent free PaperSpecs Webinar, “Uncoated Paper: Reap the Marketing Rewards,” Carrie Otto, print production manager at Neenah...
Tuesday, February 26, 2013 2:00 p.m. Eastern (11:00 a.m. Pacific) PaperSpecs and Neenah Paper bring color design and marketing...
And what would you do if your company turned 13 on Jan. 13, 2013? Well, throw a 13th anniversary...
One Easter, I filled an outdoor planter with fresh purple pansies tucked in among yellow Easter Basket grass. Within...
I’m definitely showing two major symptoms after being exposed to this tasty little bug of a greeting: repeated touching...
I’ve never been one to enjoy bursting someone’s bubble, but this quirky advent calendar has me laughing and popping...
This invitation prompts recipients to “be” dynamic, compelling, nimble. The design conveys all those attributes and entices invitees to...
This is it – the very last day to take advantage of our special Valentine’s Day PaperSpecs PRO membership...
There seems to be an unabashed race to the bottom going on in the realm of interactive/ immersive print...
Let’s face it: There are days when you’ve given all you could to a project, and the last thing...
As creatives, we take a certain pride in our jargon, our tools, and our whimsy. However, occasionally you can’t...
Dealing with paper every day, we occasionally run the risk of not appreciating “the forest for the trees” –...
It’s almost Valentine’s Day. The scented candles are lit, the chocolates dispatched, and PaperSpecs is making eyes at you...
QR codes. Praise their promise, quibble about their optimal size, or dream up new ways of using them, one...
University? Logo change? Huh uh, no more – pass. After the tempest in a chai cup that was the...
NewPage has expanded its award-winning line of TrueJet Digital Coated Papers to include a sheet specifically designed for high-speed...
If you’ve spent the past month with the nagging feeling that there’s something in your direct mail setup that...
Only three pieces today. About five yesterday. Monday, now that was another story … about 10 pieces, I’d say....
