Does trying to work out the various details of a project with your client sometimes feel a bit like...
Author Archive for: aaron-berman
Printing and design experts Chris Buoni and Erika Bartos shared inspirational examples of sleeking at its finest. They shared...
Built around what used to be the Pool Room of the former Four Seasons restaurant in Manhattan, The Pool...
We love going beyond CMYK. A soft-touch coating here, a bit of shiny foil there; these little touches can...
Today people want experiences that aren’t just appealing to the eye but also have that feel of exclusivity. Now...
My Trekk colleagues and I have been creating augmented reality experiences for our clients for years — since well before...
Must Have: Mohawk Designers, your world just got more colorful – 43 times more colorful! That’s because the newly...
Fun fact: There is no way to get me to bend over backward to prove a point faster than...
News – For Immediate Release Free PaperSpecs Webinar Foiling’s Next Frontier: Sleeking Thursday, July 19th, 2018 2:00 p.m. Eastern...
When you specialize in supplying the world with high-end delicacies like foie gras, smoked salmon and caviar from the...
Few in the design community boast both a designer’s eye and a keen head for business quite like Dava...
At Manhattan’s upscale Park Avenue restaurant The Pool, you can enjoy everything from tuna carpaccio to dry-aged steaks, but...
Spotlight: International Paper Packaging these days is mostly about creating an instant connection between products and people. It’s also...
With each augmented reality experience you create, one of the most important decisions you’ll make early on is whether...
News – For Immediate Release Free PaperSpecs Webinar CMYK+: Adding New Color to Your Digital Print Playbook Tuesday, June...
One of the most effective ways for designers to communicate good ideas is to pick the perfect paper for...
Spotlight: Neenah Why did Neenah choose real estate as the theme of the newest volume in its “Explore” series?...
I fiddled with the frayed edges of the dessert menu, not quite sure what to do. It wasn’t a...
If you’ve spent any time on social media lately you’ve seen miniature art of every kind, from portraits the...
Once you’re ready to create your own augmented reality campaign and have given some thought to your audience and...
Like many things, the notion of the gentleman who knows his Gin Gimlets from his Cosmopolitans may be a...
Spotlight: Zanders From cars and smartphones to everyday packaging, just about everything we encounter today has had the character...
There are some creative combinations that you know are guaranteed to bring a smile to your face: chocolate and...
Spotlight: Distinct Packaging Design can be a lonely business, especially when you’re trying to create the perfect packaging. How...
Must Have: Rolland Some of the world’s most interesting brands (including Patagonia, Cirque du Soleil and Colorado State University)...
The majestic lion for sure? Or better yet, the sunset-drenched lighthouse? With a holographic sheen that seems to linger...
Spotlight: Classic Color Not so long ago companies were happy to simply give their brands a distinctive look –...
As hot as virtual reality technology is at the moment, nothing transports ME to another world quite like the...
Must Have: Mohawk Since its debut in 2013, The Mohawk Maker Quarterly has evolved from a celebration of the...
News – For Immediate Release Free PaperSpecs Webinar Fact or Fiction: Paper Myths and Other Urban Legends Thursday, June...