Spotlight: Neenah Pantone describes Ultra Violet — its Color of the Year for 2018 — as a “dramatically provocative...
Author Archive for: aaron-berman
From the boutique feel of letterpress on the one hand to the more automated nature of offset and digital...
It had all the makings of a Jackson Pollock painting. Well, maybe not the price tag, but the dimensionality...
How do you know when you’ve designed the perfect packaging? When your recipients can’t bring themselves to open it...
In the finest traditions of prohibition-era speakeasies and today’s oh-so-trendy watering holes, the labeling on Hidden Curiosities gin is...
It looked like the espresso was going to spill all over the press. (OK, it was a printed piece,...
When you rescue a beer recipe from the brink of extinction, not just any label design for the bottle...
Spotlight: Zanders Papers Don’t let the quaint, ivy-covered face of the Zanders paper mill fool you. This 189-year-old...
Nothing gets a party started faster than a well-stocked bar and some great tunes, making Bacardi’s “Real Music Speaker”...
PaperSpecs – paperspecs.com – provides a range of services to thousands of graphic designers and print & paper professionals...
PRO Benefits There you are trying to sell a client on a cool new marketing piece – all intricate...
Once upon a time there was a giraffe called Georgia, a printer who believed in his daughter’s gift, and...
The best way to comprehend how revolutionary augmented reality is, is to see it up close and personal. In...
If you spent any time in American libraries growing up you probably remember a wide variety of posters urging...
When it comes to crafting a can’t-lose marketing piece that will best communicate the value of your client’s...
News – For Immediate Release Free PaperSpecs Webinar Cutting Edge Creations: When Augmented Reality Meets Print Thursday, January 25,...
Sure we all love parties, but ask yourself this: How would you express a party’s spontaneity and energy visually?...
While there is no shortage of great designers working today, those who successfully infuse their work with a playful...
The best way to see the power of laser cutting is by witnessing its stunning effects. In this exclusive...
Before our age of 24/7 food shows, cooking used to be such a personal affair. It’s a skill you’d...
At the heart of all great marketing is the ability to show your audience the challenges they’re experiencing now,...
What is your idea of the perfect partnership: chocolate and peanut butter maybe? Lennon and McCartney? How about tortilla...
PRO Benefits If you saw the magical holiday card that Iggesund Paperboard unveiled last week, then you witnessed one...
To be a successful designer we can’t just shape the way our clients communicate with their audience, we must...
Spotlight: Iggesund For those who love good design, the holidays wouldn’t be the holidays without a peek at the...
By Richard Romano If wide-format printing isn’t on your radar, it will be soon. That’s because it’s one of...
PRO Benefits Do you know what this year’s top 5 print design trends were? PaperSpecs PRO members do. What’s...
Spotlight: Neenah Paper The Alchemy of Design is Neenah’s newest promotion, and yes, it’s another one that’s full of...
While designers employ a wide range of skills – color selection, typeface choice and so much more – everything...
HP Graphics Solutions Business Pretend you’re London’s prestigious National Gallery and you’ve just pulled off a true art-world coup...