It seems many of you have been luring your local Verso reps into good-natured conversations about the weather and “Game of...
Author Archive for: aaron-berman
Increasingly print design no longer means “flat design” – far from it. Every day brings new creations that stubbornly...
There’s something about popping a cork that makes your mouth water. If you’re anything like me, you save each...
The chapbook’s short cover literally begs you to take a look inside. – Thomas Ingalls My delight … my...
New Leaf Paper When you provide the design community with the most environmentally sustainable papers made in America, there’s...
The secret behind Coca-Cola’s 2,000,000 unique packaging designs – and how you can scale it for your marketing efforts...
News – For Immediate Release Free PaperSpecs Webinar Secrets Behind 2,000,000 Unique Coke Designs Thursday, June 25, 2015 2:00...
It’s OK to admit this: we do get a bit “theme obsessed” here at the good ship Cool Cards....
Paper can educate, paper can inspire, and occasionally it can even make you feel as if you’ve landed in...
Mohawk Fine Papers We live in a time of transition, in which we move from printed formats to digital...
I was in full swing – OK, I might have gotten a tiny bit carried away – explaining to...
The design team at The Workhouse has revealed its obsession with typography in Wayward Arts Magazine (Issue 18) from...
Those catering to the culinary trade now have a new choice for their menus – Fusion Digital Paper’s 13 mil Fusion Polyester...
As we continue to page through the most recent paper mill promos with a twinkle in our admiring eye...
The everyday tools that surround me are lovely objects and daily reminders to me of how fun my...
Paper is versatile, vibrant and pleasing to the touch. But sometimes you just want to break out of the...
Sure we may be inundated with more media than we know what to do with, but movies continue to...
This colorful and energetic mailer promoted an annual two-day fundraising event that garnered $12.3 million to benefit local children’s...
Neenah Paper What is it that draws your eye to that one special package on the shelf? What makes...
It’s very hard to make a piece of printed work that really matters for the reader, but I...
For years champions of paper have known in their gut that print has a greater impact on audiences than digital,...
Like any other junkies, the more we experience of great business card design, the more amazing that design has...
The design was directly inspired by the topic of biomimicry or “design inspired by nature. Just as nature can...
As the after-HOW dust begins to settle, we continue to take stock of the new swatchbooks blocking fire exits...
As much as we look to design for inspiration, we also seek surprises – pieces that make us look...
HP Were you intrigued by how Coca-Cola got personal last summer when it rolled out its “Share a Coke”...
“Our approach was to display, with elegance and clarity, each of the features in a lavishly over-sized format.” In...
Sallie Reynolds Allen shares tips for designing spirit labels and creating a cohesive identity based on her work.
The biggest challenge with this project was to successfully communicate information about the featured events for each program and...
While it doesn’t look like we’re going to reach a consensus any time soon regarding which medium in the...
