By Aaron Berman You sit across the table from your client, your favorite pen poised over your favorite notebook,...
Author Archive for: aaron-berman
The post office is going to love this one. Some 400,000 subscribers to Elle, Marie Claire, Seventeen and Cosmopolitan...
Yes, yes, a thousand times yes. Life really does need an instruction manual. But until that manual is written...
How do you like that? We’ve spent so many months complaining about the expensive, mandatory nature of Adobe’s new...
As you can imagine, we are privileged to have a number of wonderful, rare paper creations come across our...
This week FiftyThree, maker of the amazingly-paper-like “Paper” iPad app for sketching, announced a new product created in association...
As we all wake up and rub the sleep from our eyes on this, the first day of our...
It used to be enough simply to craft a print piece that dazzled its audience with style, grace and...
Yes, the big Adobe news recently was that Creative Cloud subscribers currently hover around the 1.3 million mark since...
By Sabine Lenz The packaging concept was enticing. The foil stamping divine. The color story… No matter how elegant...
August weather report: sunny with a chance of…? Not only was the headline enticing, but the catalog cover beautifully...
We’re not exactly pillars of the community, but pretending we know the first thing about rolling papers would also...
Another week, another proposed postage increase by the USPS, which hopes to turn around its spectacular financial woes before...
We’re all for the entrepreneurial spirit, but some ideas seem to be just asking for trouble. Take “Talk2Me,” a...
Pepsi has a long history of partnering with just about anybody to get that extra little bit of exposure....
Some works of art you simply have to explore from within to fully appreciate. In the case of Edward...
Digital printing has been a boon to nearly every industry, and the hospitality game is certainly no exception. High-end...
If you’d like to catch a glimpse of the future, look no further than Japanese culture. After all, those...
In some rank-and-file designers, there seems to be a quiet sadness borne of this realization: “I experiment with art...
Recently, Adobe announced that 331,000 people have joined Creative Cloud since its June launch. Added to users of its...
Sometimes you want a gorgeous piece of salmon and sparkling dinner conversation…and other times you’d be happy with a...
How do you redesign a magazine as beloved and respected as The New Yorker? Very carefully, as it turns...
By Aaron Berman Designers, for the most part, are a cheery lot more interested in beauty and style than...
Never mind augmented reality and QR codes – technologies that treat print as little more than a prop for...
“Our design point of view comes from an architectural perspective – it’s all about balance, symmetry and proportion,” said...
Design is often about finding inventive ways to get the job done. And we see some of the most...
If anyone still had a question about digital printing’s quality factor, this show-stopping marketing brochure has answered it in...
Paper can stir up many emotions in people…especially nostalgia. In fact, even paper boasting menacing information can get the...
The alluring red apple has a special place in our culture: one bite was said to have changed everything....
Finding an appealing paper with impeccable “green” credentials is pretty easy these days; finding one for web-fed inkjet printing,...
