If we love paper so much, how come we encounter so many bland personal notecards? They’re nice and all,...
Author Archive for: aaron-berman
By Aaron Berman Relying to any degree on the U.S. Postal Service lately is a lot like trying to...
Never mind catching lightning in a bottle, how about capturing one person’s imagination in a book? And then giving...
“Unsere Heike hat ein kleines Schwesterchen bekommen…” (“Our daughter Heike now has a little sister” in German.) Yep, you...
Apparently somebody we should have heard of called Kelly Wearstler (let us guess: model? singer? reality star?) posted a...
Forget the barbecue, forget that last trip to the beach. The Postal Board of Governors is set to meet...
With today’s social media onslaught, we are simply bombarded with one gobsmacking artistic creation after the other – it...
As children, many of us dutifully bought our favorite comic books because kids can really only live vicariously. As...
Thursday, Sept. 5, 2013 2 p.m. – 3 p.m. Eastern (11 a.m. – noon Pacific) In the free PaperSpecs...
Looking for a real design challenge? Create a cover for a mainstream novel about an amoral academic who takes...
Despite a reasonable number of wine aficionados out there, most wine and spirit buyers wouldn’t know a claret from...
An embarrassing cracked spine on the brochure. A disappointingly flimsy postcard. The mottled solid color on the cover. All...
In the old days, everybody drooled over their copy of the Sears, Roebuck & Co. catalog, and that company...
A small lump of gray clay, an even smaller instruction booklet, and one tiny pair of instantly recognizable black...
“This is not how foil stamping was intended to be.” John Balog, owner of Gottschall Engraving, is clearly amused....
Good design has the power to please, to encourage, to inspire, but the ends that it serves are more...
By Cyd Peroni A small lump of gray clay, an even smaller instruction booklet, and one tiny pair of...
Start with all the comforts of home. Add a concierge, a valet and a spa. Then throw in a...
Nope, we’re not gonna do it. We know we’ve had a go at “job to the lowest bidder” sites,...
Despite the growth of digital marketing, consumers still value the experience of paging through traditional paper catalogs. Unfortunately, few...
When you think “magazine redesign,” the emphasis is usually on layout changes and the use of images. Yet with...
The lengths some people will go to publicize the power of direct marketing. Or to get a free Moleskine....
We’re like a kid on Christmas whenever we discover someone really breaking away from the pack with their identity...
It’s always nice to take a break from our brainstorming to see what other creatives find inspiring. In the...
“I don’t get it, Brooks,” August Anheuser Busch III is reported to have said, irritated. This was during the...
Letterpress it; emboss/deboss it; flock, fold and FedEx it – there seems no end to the number of ways...
By Jamie Wieck Editor’s note: It feels like much of our lives are spent looking for that little “Instruction...
You don’t have to work too hard to convince the PaperSpecs team that paper is far more than a...
Creatives revel in their innate wackiness and, given a reasonable amount of success, will invariably turn that wackiness loose...
To showcase how a number of print processes could be combined to produce a product rich in tactile sensation,...
