When you’re trying to market an executive jet to the world’s richest high-flyers, simply popping another slick brochure into...
Author Archive for: aaron-berman
Thanks to the ubiquity of iPads and smartphones, most people’s first response to any new product now is to...
The increasingly ill-named PaperlessPost.com recently scored a minor coup by rolling out a line of stationery, invitations and more...
Once is unusual, twice is interesting, and three times is a trend, or so an old newspaper boss once...
There are many things you can say about Steve Jobs. Not all of them might be complimentary, but …...
IPads have become the 21st century equivalent of infants and puppies. Not only do people stroke and coo over...
By B.L. Ochman, publisher of What’s Next Blog I was a big, early proponent of QR codes, but they...
Those who regularly work with Photoshop know just what a tricky beast it can be, especially when it comes...
While the U.S. wrestles with the implications of the NSA’s controversial Prism snooping system, one enterprising designer saw an...
Sure, we all like paper derived from trees. Yet sometimes you need a sheet that can really stand up...
Skin-care companies don’t usually leap to mind when the words “printing innovations” are uttered, but a recent Nivea ad...
If you’ve been looking to expand your choices when it comes to coated cover stocks, Tembec’s just released a...
No matter how fancy these newfangled print processes get, there’s always something that brings a dreamy look to the...
After its public row with Google over the search company’s “digital is ‘greener’ than print” promos, paper sustainability group...
I was like a kid in the proverbial candy store. It was a print broker’s sample room, and believe...
For a complete pazazz-ectomy, you need look no further than any official document, especially our shared “proof of life”:...
The firestorm over Adobe’s recent move to a subscription-only model for Creative Suite and other applications has only just...
“How the Sydney Design festival poster competition went horribly wrong,” was the headline “The Conversation” website went with for...
What would it take, visually speaking, to transport you to an exotic location (Morocco, say) for the evening? Rich...
The year 2013 inspired many novel ways of looking on the bright side of the number 13, and this...
Funny old world, isn’t it? Some writers and illustrators spend huge chunks of their lives trying to put together...
Despite a long list of top assignments, when designer Robert Newman suffered severe head trauma and a brain hemorrhage...
Part of the satisfaction of producing a project on letterpress comes right at the beginning when you’re selecting just...
While the world – or at least the media – this year appears to be obsessed with 3D printing...
The next time you feel your client/loved one/local merchant hasn’t the slightest understanding of – nor appreciation for –...
While there’s no shortage of digital printing options today, only one company has so far managed to successfully market...
A smile instantly comes to the lips whenever the name Ogilvy hits the news. In its various iterations worldwide,...
Business cards often depict a person’s interests or vocation, but there are very few that actually demonstrate these things...
With all of the design and printing technologies available to us today, sometimes you need something of a palate...
Remember the PRO Tip I wrote in April about whether you should choose varnish or clear foil when printing...