Susan Weinschenk
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing and inefficient.
This book combines real science and research with practical examples to deliver a guide every designer needs. With it, you’ll be able to design more intuitive and engaging work for print, websites, applications and products that match the way people think, work and play. Learn to increase the effectiveness, conversion rates and usability of your own design projects.
Publisher: New Riders (April 2011) ISBN-10: 0321767535
