Tuesday, December 13, 2011
2:00 p.m. Eastern (11:00 a.m. Pacific)
This free 90-minute webinar presented by PaperSpecs and Sappi Fine Paper North America will provide graphic designers, marketing professionals and brand owners with essential information on incorporating QR and AR codes into their integrated-media campaigns.
Special guest speaker and industry expert, Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper North America, will cover the questions designers and marketers ask most:
– How do I integrate the codes into my current marketing strategy?
– How long will I see QR and AR codes in use?
– How do I generate my own QR code?
– What marketing metrics do I apply to QR-based campaigns?
– What technology lies ahead that might change the equation?
“The prospect of using a QR or AR code is exciting because of its ability to make the print experience more interactive,” says Sabine Lenz, founder of PaperSpecs.com. “And as a marketing professional interested in ROI, it’s impossible to ignore research like InfoTrends’ that found the use of multiple media types can improve response rates by as much as 34 percent in relation to print-only campaigns.”
“From Print to Web with QR & AR Codes” webinar is free thanks to the generous support of Sappi Fine Paper North America. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.
