Just six months old, The Guest House Vienna takes theme and appearance very seriously, juxtaposing clean design with kitschy retro touches for a smart, playful look. Studio Q’s complete control over signage and Web site, as well as more than 30 different print pieces – from door hangers to packaging – makes for a “perfect visual match to the hotel’s surroundings, feel and attitude, most importantly,” according to Design and Paper. “Classic yet cheerful, luxurious yet retro, modern yet colorful, the look is very original.”