It seems like the last year has been spent trying to convince us that print simply can’t engage an audience anymore without getting their smartphones involved. Augmented reality, QR codes, and heaven only knows what else – but who says print can’t be interactive on its own?
Every time we see something like the business card that includes a punch out piece that can be folded into a rabbit, or a photographer’s card that has a moving aperture at its center, we get a little thrill. Now that’s true paper interactivity.
If you’re in need of some interactive-paper inspiration, we invite you to peruse the following excerpts from the Victionary book “Hands On: Interactive Design in Print.”
You just might find a piece that gets the ol’ creative gears whirring or, at the very least, inspiration enough to clear your throat pointedly the next time a client instantly suggests yet another QR code blitz.
(Click on images to enlarge)
