Layar, a Netherlands-based company at the forefront of augmented reality (AR), has created LAYARED Magazine to show off its Layar Creator app and tool.
The premiere issue (August/September 2012) is a collection of stories, visuals and articles that showcase interactive print. You can read about the history of mobile augmented reality, meet the people already using it, and view the latest industry statistics and showcases.
According to its creators, “In roughly a week, we produced this magazine and the content to go with it. In only a few minutes, we enhanced the printed magazine with amazing interactive content.”
You can order a copy of the magazine here. Check out the video on this page as well. It shows how the reader holds her phone over the pages to follow links, sees extra material, and buys a product shown on one of the magazine’s pages.
