Time to get happy and get “glamping” with Neenah’s brand new promo: the EXPLORE Digital Print Portfolio, “the first in a series of promotions designed to show how paper colors and textures can be used creatively for frequently specified short-run digital applications.”
Wait, what’s that? Glamping? We’ll turn things over to the Neenah Spokes Genies to explain:
“Inspired by glamping, the fast growing travel trend (glamour + camping =glamping), the portfolio contains creative samples that are extendable to practically any industry that invests in promotions, packaging and notable print materials. A dozen different paper colors and textures are sampled with a range of production techniques including opaque white, 4 color process, laminating, raised print and diecuts. All of the pieces were printed on an HP Indigo 7000.”
This being Neenah, you know you’re in for a treat. The package actually contains six pieces to give you an idea of how the right color and texture of digital paper can create practically anything:
- Hangtag
- Box
- Doorhanger
- Tentcard
- Brochure
- Coaster
Here are a few standouts:
The Box. “This little box was printed on Astrobrights Solar Yellow. What looks like thermography is actually digital raised print that is run inline on the digital press. A second wrap was created to demonstrate additional design opportunities (think about a packaging line that needs a sub-branded label for flavor or scent).”
Brochure. “An 8.5 x 11 brochure need not bore. This sample cleverly layers four different papers, each a different finish size, resulting in a stepped book that lives up to its opening line, ‘With every great risk, there is great reward.’ ”
PRO Members, request your copy of the Neenah EXPLORE Digital Print Portfolio! Not a member? Why not sign up for your PRO membership today?
