Craig Ward
Craig Ward believes that misconceptions, half-truths and, in some cases, outright lies permeate the industry of design, and he has set out to debunk them. Written both passionately and irreverently, he pulls from his 10 years of experience to tackle lighter subjects such as design fetishists, Helvetica’s neutrality and urgent briefs, alongside discussions on more serious topics such as the validity of design education, the supposed death of print, client relationships and pitch planning.
In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson.
Publisher: Actar (January 2013) ISBN-10: 8415391358
