Those lucky attendees of the free PaperSpecs webinar “Direct Mail: Pushing the Envelope” received a copy of Sappi Fine Paper North America’s “Act Now! A Better Response to Direct Mail” back in June. Now it is finally widely available. If you have any dealings with the subject, you will want to get yourself a copy straightaway.
Launched today at PRINT 13, “ACT Now!” (printed on Sappi Opus) was designed “to clearly address the role of direct mail in an increasingly digital world, while also designing a piece that captures the essence and excitement of how one feels when opening an engaging printed piece of mail.” That it does wonderfully.
Foldfactory.com’s Chief Folding Fanatic Trish Witkowski worked closely with Sappi to accrue the wisdom necessary to create this guide.
“We put substantial effort into defining and demonstrating the process that is involved in getting the maximum achievable results out of mail, breaking it down into three distinct parts: strategy, format and analysis,” she says. “Anyone can get great results with mail at either end of the budget spectrum, and we’re giving you the formula for success.”
PaperSpecs PRO members, click here to request your copy of Sappi’s “ACT Now!” today. SORRY THIS OFFER HAS EXPIRED.
