[Video] Paper Towel News Dispenser

towel_125The first question right off is this: Why doesn’t the idea of a dispenser that prints the latest news on the paper towels it doles out seem like a dumb idea? It actually… seems…smart. The gist: MásporMás, Mexico’s largest free newspaper, prints the latest news on the towels in special ink. Also printed: a QR code that takes users back to the newspaper’s website. Nice.

[youtube=https://www.youtube.com/watch?v=sfjFgFYBEmA#t=29]

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