How do you differentiate your travel lodge from similar establishments in Lima, Peru? Well, if you’re Peruvian agency Lanfranco & Cordova, you convince your client, Kokopelli Backpackers Hostel, that it’s a good idea to create the world’s first business card…made from coca leaf.
Sure, we can tell you that this was done to help backpackers unused to the accompanying altitude sickness of the region get through their hike by chewing pieces of it. But really, all anybody’s going to focus on is “Hey, their cards are made of drugs!”
“The business cards were made of coca leaf so guests could detach their correct dose and keep the contact details of the hostel with them.”
Uh, where are the contact details…or did we eat those first?
