Love Is Here Card

The superstar of this direct mail piece is definitely the fold – the swing fold to be exact.

I had so much fun pulling, flipping and folding that before I knew it I had read about the special Valentine event several times (with a smile on my face). Now, isn’t that what a direct mail piece is all about?!

Choosing the ESSE Pearlized White stock provided just the right amount of sparkle to remind me that this was about the baubles, bangles and timepieces that are always a well-received Valentine gift to accompany the customary chocolates.

The client and designers also took the time to convert a matching envelope, which protected the lovely card inside and delivered that “you are special” message. The contrasting red flap that bleeds on three sides along with the swirl deco on the inside of the envelope mirror the palette and design elements from the card.

All together a delicious promotion that we fell in love with.

Project Details

Title Love Is Here Card Client Tiny Jewel Box Date January 2012 Design Jennifer Kozak, Eric Oberg, Susan Daughtery Print HPB Whitmore
Baltimore, MD Paper Neenah ESSE Pearlized White Smooth 105 lb Cover and 80 lb Text

Production Details

Dimensions Swing Fold piece: 5.75” X 8.75”
Envelope 6" x 9" Print Quantity 10,000 Production Cost $13,228 Production Time 2 weeks Printing Method offset Number of Colors Swing fold piece: 4cp + Aqueous 2 sides with bleeds
Envelope: 2C/1C bleeds Finishing and Binding Trim, score, die-cut swing fold and convert envelope