Towering above Vancouver’s high-end Coal Harbour neighborhood, the multimillion-dollar luxury apartment building Fifteen Fifteen provides its residents vast floor-to-ceiling windows and large outdoor spaces that give their owners the impression that they have only to reach out their hands to touch the trees of nearby Stanley Park.
To convey the nearness of this natural beauty, design legends Pentagram NY worked closely with our friends at both Metropolitan Fine Printers (MET) [projects / website ] and Bindtech-Roswell [projects / website ] to craft this enormous volume, which packages lavish photographs of the building’s 202 residences in a case that never lets you forget one of the property’s biggest draws: trees!
The exterior of the case is tastefully low key with the name of the property and its designer, renowned architect Ole Scheeren, hot foil stamped in Matte Silver on the front cover and spine. The pattern of the Winter & Company 100 gsm (68 lb.) Wibalin Flute Mahogany cover material [PaperSpecs PRO members: Get Free Swatchbook now!] adds both a touch of visual sophistication and a finger-pleasing texture to the presentation.
Opening the piece reveals it to be a clamshell case, with the inside cover and spine seamlessly lined with a gorgeous, detailed photograph of a tree beautifully offset printed on 80 lb. Mohawk Superfine Text Eggshell. [PaperSpecs PRO members: Get Free Promo piece now!]
What instantly impresses even more than the rich, vivid imagery is the precise way everything fits together here when the clamshell is closed. (The spine, in particular, has been well-thought-out, showing no signs of cracking despite repeated openings.)
Tight fits continue with the large book resting snuggly in the tray opposite the inside front cover, a color-coordinated ribbon laying across it to aid in its removal – always a welcome touch.
One strong tug later I’m face to face with a huge, 216-page Smyth-sewn volume [Get your free Binding Cheat Sheet] featuring the same Matte Silver hot foil stamping as that found on the box. This time, though, the cover is Winter & Company’s imitation leather-like 80 lb. Cover Ecorel Matte Chevo Touch of Gray, which looks and feels like fine goatskin.
Going the extra mile, another tree image has been added to the front cover in the form of 3 horizontal debossed tip-ons stacked together, calling to mind the cantilevered nature of the Fifteen Fifteen tower this kit is meant to celebrate. (And while the book still rests in its tray, the cover photos look like the right side of the tree pictured on the inside of the clamshell opposite!)
Inside, large, sumptuous photographs bring the Fifteen Fifteen living experience, as well as its Vancouver surroundings, to life.
Printed CMYK + Custom Grey + Custom Brown + Dull Varnish on 100 lb. Text Mohawk Superfine Eggshell, these pages are broken into sections exploring the architecture and more using foil-stamped short-page tabs on 80 lb. Cover Superfine.
Tucked inside a grotto at the center of the tray that held the book is another, smaller volume that can be removed by tugging on another ribbon. (The same tree photo is so seamlessly reproduced across the frame and the cavity holding the book, you can barely see the step between the two – another example of just how tightly everything fits together here.)
Also Smyth-sewn, this little softcover, printed on 80 lb. Cover Mohawk Superfine Eggshell, is all business, laying out the individual floorplans for the various apartments in the Fifteen Fifteen building.
Taken together, this mammoth sales kit blends craftsman-like precision with luscious images of nature, echoing the cutting-edge “home in the clouds” lifestyle promised by this Vancouver property.
(And for another powerful example of a sales book created for a property handled by the same leasing agents, check out the Virani “Reflections” Coffee Table Book video here.)
