Is it possible to create three dimensions out of two? It certainly is. Thanks to the unique fold on this business card, the designers told the story of the client’s innovative technology in a compelling and memorable way.
The client company, which delivers an online virtual environment for cognitive behavioral healthcare, wanted to generate interest and make new contacts at its upcoming American Psychological Association (APA) convention.
As a metaphor for the immersive, interactive experience the company’s technology provides users, each team member has his or her own avatar, which pops up into its own unique virtual environment.
The card, printed on New Leaf Reincarnation Matte Cover, goes beyond providing the person’s contact information. The design produces a tangible point of reference, tells the company’s story in a distinctive way, and provides an impressive experience for recipients.
