HWH Business Card

79hwhcard

Well hello Handsome! To be precise, hello High Wide & Handsome business card.

While the origin of this phrase dates back to an 1881 newspaper article, it’s now the name of a marketing agency whose philosophy is “Hold noth­ing back … go high, wide and handsome.”

The simple, solid, elegant look of the card was achieved through thermography and engraving – the shiny lines creating the diamond pattern are a result of clear thermography on this gorgeous Classic Crest Epic Black (two 80 lb. Cover sheets were laminated together to create 160 lb. Cover DT). The type was engraved with white ink.

As you might have already guessed given the printing processes used, the other irresistible aspect of this business card is how it feels. Running your fingers over that texture is as soothing as a hand massage. Ahhhh, wonderful!

High Wide & Handsome Business Card was featured as a Paper Inspiration.

[youtube=http://www.youtube.com/v/QqDLktBO9NQ]


Project Details

Title High Wide & Handsome Business Card Client High Wide & Handsome Date June 2010 Design High Wide & Handsome Design Print BurdgeCooper
Los Angeles, CA
Paper Neenah Classic Crest Epic Black 80 lb. Cover

Production Details

Dimensions 3.5" x 2" Production Time 10 days Printing Method Engraving, thermography Number of Colors One spot color
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