“Attention to detail and unwavering watchfulness are required to end up with a stack of amazingly printed pieces rather than ruined paper.”
– John Earles, Workhorse Printmakers
When the perfect paper meets the perfect finishing technique in the service of an inspired design, what you get is a perfect storm…or perfect surge, as the case may be.
As a venture-capital firm that specializes in helping new energy-technology companies get off the ground, Surge Ventures looked at a number of alternatives for their business cards: metal, plastic, even wood. While these were bang on trend for the technology sector where flashy is king, they didn’t really speak to the company’s specialty: startups.
Houston designer Culture Pilot and that city’s Workhorse Printmakers embraced that special aspect of the business, tapping into the recent “maker” ethos by coming up with a card that looks hand crafted.
“The DIY/hand-crafted/built-with-heart feeling that letterpress provides was a nice tie-in,” says Workhorse Printmakers’ John Earles. “Additionally, it seemed perfect for delivering a combination of high quality with beautiful, subtle imperfections that synonymize well with startup culture.”
The white Crane’s Lettra Pearl 220 lb. Cover was an inspired choice. Its soft, fabric-like surface ensures you see the rich texture of its 4 color front/ 3 color back, even as it tantalizes the fingertips. Yet it’s the delightful way the minimalistic die cut interacts with the wave-like design that really turns heads – one final, perfect surge of inspiration.
