The past few years have been tough, no doubt about it. Yet, design studio Christiansen Creative embraced the “make lemonade” mentality. Partnering with Enpointe, they crafted a vibrant, over-sized volume that shows potential clients how to do the same.
Striking Design Elements
Printed digitally in CMYK on Neenah Classic Crest [PaperSpecs PRO members: Get Swatchbook!], this piece demands attention with its smart cover. The die-cut “o” in “Lemon” teases three different colored sheets inside, urging you to dive in. But first, you’ll want to run your hand over the Yellow hot foil stamping that leaves a subtle impression.
Immersive Experience
The book’s extra-large 11.5- x 17-inch size makes flipping through it feel like entering another world. A half-sheet of White, flooded with Red on the front and Yellow on the back, greets you as you open it.
From the start, the copy sets the tone: positivity in tough times. A stack of 28 words describes their “lemonade moments in an era full of sour lemons,” all beginning with “c.” Words like “calm,” “centered,” “charming,” and “caffeinated” set the mood.
Interactive and Engaging
Each page offers a new reason to smile. Neon inks, metallic and pearlescent sheets, and clever perforations bring the design to life. One perforation even allows you to punch out a lemon-scented air freshener. Images of past projects, awards, and playful full-body photographs of the team are interspersed throughout.
Find an image you love? Tear it out and put it on your wall with the provided perforations. If you’re a potential client, this book is sure to impress. After all, that’s what you do with lemons—you make lemonade!
As we’ve seen here, choosing the right binding option can help you dramatically improve the impact of your project. Discover all your options – grab your copy of our super-popular, and newly expanded, “Binding Cheat Sheet: The Ultimate Guide to Binding!” right now!
