A few years ago, Agua Mágica introduced an ultra-premium mezcal. Their aim was to set their agave-derived beverage apart from the industrially made competition.
Its branding celebrates Oaxaca, Mexico, where they grow the agave. The design draws inspiration from traditional iconography, infused with magical realism.
This celebration extends to the promotional pieces that captivate customers on store shelves. As you can see, this stunning 3-dimensional display is impossible to miss and utterly magical to behold.
Innovative Design and Craftsmanship
Designed by Agua Mágica and produced by our good friends at DataGraphic [projects / website], this piece features a shadow-box like design.
It first attracts the eye with its shimmering golden frame.
The frame is crafted from 105 lb. myCordenons myStardream Fine Gold Cover metallic stock.
The Gold Hot Foil Stamped crosses on the front and sides add visual and tactile interest. A simple foam tape strip on the back allows for easy shelf attachment.
A Mythical Display of Mexican Heritage
And now for the main event…and what an event it is.
The top layer of this 3-layer piece showcases creatures from Mexican mythology rising out of the two types of agave plants used to create Agua Mágica’s Mezcal.
Both are:
1) Digitally printed CMYK on 100 lb. Mohawk Via Warm White Felt Cover
2) Digitally Cut and glued into the tray.
The second Digital Cut layer, depicting the rolling hills of Oaxaca, adds even more depth to this magical scene. It cleverly emphasizes the logos of prestigious publications that have positively reviewed the mezcal. This bottom layer is digitally printed CMYK on WestRock Tango Digital C2S Cover.
A Doorway to Mexico’s Magical Past
Behind the top and middle layers, a scored and folded “step” prevents accidental collapse. The uncoated paper provides a striking contrast to the metallic substrate of the frame.
With its traditional Oaxacan aesthetic, light yet sturdy construction, and precise positioning of delicate Digitally-Cut layers, this promotion is more than a “shelf-talker.” It serves as a doorway to Mexico’s magical past. Salud!
