I have to admit that when I first opened this book about reducing waste, my initial reaction was, “Well, you don’t do that by designing french folded pages (no printing on the inside). But then I took a closer look and discovered the brilliance in this piece.
I pinched the french fold pages open to get a better look at the stock and saw ink on the inside too. Huh? In the spirit of sustainability, this book had been done on a previously printed sheet – a poster that was printed on both sides, cut, folded, but never distributed.
One courageous printer had agreed to unfold and flatten out the posters before running them back through the press … printing the new project on top of the old one. (Yes, and that meant incorporating the new design with the old creative.)
This sustainability initiative also involved devising the most effective way to print on a pre-printed sheet and arrange the pages in a way that the entire sheet could be utilized with as little waste as possible in the production process.
You’d be hard pressed to detect all this without being told. Amazing to say the least. This designer set a new standard for Reduce, Reuse, Recycle!
Reduce Waste Book was featured as a Paper Inspiration.
