Captivate connects clients with 2 million people every day using digital screens inside elevators. It’s an effective way to put marketing messages directly in front of a large audience.
So what better way to emphasize this than literally putting one of those very buildings in the palm of a potential client’s hand? That’s just what they do, thanks to an ingenious piece of dimensional marketing produced by our friends at Structural Graphics.
A Stunning Visual Experience
This 3D skyscraper’s design is impressive, featuring detailed illustrations that wrap around the entire piece. The UV Gloss Coating on C2S stock adds a brilliant shine, making it gleam like a real office building at sunrise.
Designed by Erik Hluchan and offset printed CMYK by Structural Graphics, the only text reads, “We’ve turned the world’s premier office buildings into your brand’s premier marketing opportunity.” It’s printed offset CMYK in a Blue that complements the architectural details perfectly.
Interactive Surprises Await
So far, so beautiful. But isn’t it about time for a surprise or two?
Tug the right side of the building, and it opens like a book, thanks to hidden magnets. The first reveal shows people in an elevator looking at Captivate’s screens, alongside a simple explanation of its benefits. But the surprises don’t end there.
A second tug opens another magnetic closure, unveiling more reasons to choose Captivate. This continues until five unique presentations are revealed.
But wait, there’s more…
This 3D building is actually a roll-fold brochure. However, its impact goes far beyond a typical brochure. Each unrolled section reveals more of the building’s illustration, keeping the design consistent.
Its sturdiness further enhances the impression, with 8 pt. C2S stock and eight pieces of foam creating a tactile experience that reflects Captivate’s integrity.
In person, this piece stands out. Potential clients will likely display it on their desks or shelves, showing it off during meetings. With its interactive surprises, dimensionality, and a clear, compelling message, this rolling skyscraper builds interest in print like nothing else.
