“We’ll cast a spell on you.” This headline (type was actually handcrafted by pinning twine in place on a cork board, then photographing and retouching it into the piece) on Enzo Creative’s self promotion called it right and is a perfect example of why something physical and three-dimensional just can’t be beat!
The theme of their October mailer was Halloween, and Enzo Creative dressed it up in style: outer box stuffed with shredded wood, a lovably scary doll called Voodoo Dude nestled inside that, a hangtag, and a diecut card that turns into a stand for Voodoo Dude.
The copy is full of fun references to the theme: Experience our black magic … When your design overload gets scary … You’ll welcome the voodoo that we do … Pin your next design project on us.
The direct mail was beautifully printed in 4-color on Sappi EuroArt Plus 130 lb. Dull Cover – the heavy ink coverage across the scores looked great. The diecut shape was unique and totally appropriate for the piece.
Enzo also successfully blended the media mix by asking recipients to shoot and share a creative photo of Voodoo Dude on Facebook. I guess the only folks who really need to be scared are Enzo’s competition!
