The folds which create dimensionality. The larger format which creates an impact. The metallic gold spot color which adds visual interest.
The design is bold, simple and graphical which makes it stand out.
– Kit Hinrichs
We have to salute the team at Studio Hinrichs who designed this Calitho promotion to create an impact with size, color and presentation. Standing out at a stately 35″ x 23″, the commemorative rendition of the U.S. flag makes a bold, graphic statement.
Using the Fourth of July and the official induction of California into the Union as inspiration, the piece serves as a great print demonstration for the printer with its 4-color plus 4-spot-color palette. I loved the metallic gold that adds visual interest on the uncoated stock.
All those accordion folds create dimensionality and the illusion of unfurling the paper as you would a fabric flag. The long, narrow finished size poses a challenge for presenting the poster, but the designers handle this beautifully from bellyband to diecut envelope.
Even the graphics for the finished panel sizes have been well planned: red and white stripes with solid white mailing panel on the front of the envelope and a blue field with gold stars for the back. Open the envelope and you see that solid gold field with white stars at each end and a crisp white bellyband with copy introducing the premise of the promo.
Love this piece?
Like it and share with your friends below.
About the PaperSpecs Gallery
We’ve created a curated space where design, paper and printing excellence are celebrated and made very visible – for those who love the medium of paper. For those who want a little inspiration. For those who may be your next clients.
What’s in it for you?
As well as receiving exposure for your work (and the admiration of your peers), a feature video about your project might appear on the PaperSpecs website.
Go on, Show us What You’ve Got
Those selected to appear in the PaperSpecs Gallery will be notified by e-mail. Not all entries will be selected for inclusion. We’re looking for those printed pieces that are truly inspirational in terms of creative and appropriate use of paper, and excellence in design and printing.
We can’t wait to see what you’re capable of!
