Gorgeous substrates and inspiring design ideas are de rigueur for any good mill promotion. But when it gives you a deep-down feeling that whispers, “Yep, this is why I do what I do,” then you know there’s something particularly special happening. Neenah Paper’s “It’s Okay to Leave Them Hanging,” designed by award-winning firm Design Army, is that kind of promo.
The concept behind the piece elevates the simple hangtag to luxury status and shows how to create a branding opportunity whereby retailers communicate with customers in an unexpected and impactful way. Think about it. If the tag looks THIS good and is designed with such care and detail, then the product must be even better, right? Absolutely!
An ingenious accordion folded clutch purse is constructed in such a way as to display 10 hangtags on both sides while concealing the strings to keep the presentation clean. Inside, you’ll find more papers and processes than you thought possible: diecutting; clear, raised spot UV; tactile paper finishes; register embossing; letterpress printing; fasteners galore (yarn, beaded chain, ribbon, cotton crochet thread, faux leather lace, floss and cording); eyeletting and grommets; and side sewing. This promotion is not to be missed.
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