This colorful and energetic mailer promoted an annual two-day fundraising event that garnered $12.3 million to benefit local children’s charities.
IMA Creative and Structural Graphics created an exceptional direct mail piece that not only appeals to the eyes, but has something special for ears, too!
Imagine a louvered window covering and you’ll immediately get the idea behind the paper engineering that went into making this dimensional mailer. Pull a tab at the bottom of the cover and the wine bottle transforms into a wine glass. Cool yes, but thanks to a reed-switch OTP sound module, recipients also hear the glug-glug of wine being poured into that glass … and then the sound of revelers cheering.
While the sound effects make the Naples Winter Wine Festival Invitation super special, we also must raise our glass to the diecutting and assembly that make it all look and sound so seamless. The palette, saturated and vibrant, reflects the festive theme of the event. The heavy ink coverage looks great on IP’s 18 pt. Carolina C2S, and a nice-sized capacity pocket provides ample room for all the invite materials.
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