Moo.com Luxe Cards Promo

Michael Osborne was asked to create heart imagery for Moo.com’s Luxe Card product promotion. He did so in his signature style – bright, cheerful, fun, inventive.

Fifty unique designs for card backs were printed CMYK digitally. The motifs were so varied that if you didn’t find one you liked … well … you didn’t have a heart!

Four-leaf clovers with heart petals; a contemporary heart painting rendered in Mondrian bold, primary colors with strokes a la Pollack; X’s and O’s in a postage stamp of love; an Egyptian Queen of Hearts playing card; a kaleidoscope view of hearts strutted its peacock arrangement; a doily of a heart shape sprinkled with white powdered sugar on a red cake are just a few of the variations Osborne created.

The stock for Luxe Cards is as rich and unique as the designs – triple the thickness and weight of most ordinary cards with a rich seam of color within the layers of paper.

Moo.com Luxe Cards Promo was featured as a Paper Inspiration.

Project Details

Title Moo.com Luxe Cards Promo Client Mohawk Paper and Moo.com Date February 2012 Design Michael Osborne Print Moo.com Paper Mohawk Superfine

Production Details

Dimensions 3.3" x 2.17" Print Quantity unlimited - dependent on number of orders Production Time 10 days Printing Method digital Number of Colors CMYK


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