Sappi Holiday Greeting Card Kit

What makes a perfect gift? It’s something so personal, it shows the giver truly knows you. The 2022 Holiday Greeting Card Kit from Sappi is exactly that. If you love paper and want to be better at sending handwritten notes, this is the gift for you.

Designed by VSA Partners and produced by our good friends at Classic Color, the kit arrives in a shipper box flooded with an elegant Blue. This is broken up only by the words “Sincerely Yours” in Metallic Copper ink, and a Copper Foil seal that holds the lid shut.

Another nice touch is an embossed botanical illustration on that seal. It gives us a tantalizing hint of the theme waiting to be discovered inside.

Exquisite Packaging with Intriguing Details

The kit resembles an elegant recipe box. Crafted from 18 pt. C1S Sappi Spectro, the case features a telescoping lid. Between the Blue upper and lower halves, a Copper hint peeks through, catching your eye.

Additionally, the words “2022 Reflect Connect,” Embossed and hot-stamped in Copper Foil, match the floral accents. Spot UV artwork adds depth, enhancing the botanical theme.

Nature-Inspired Illustrations with a Nostalgic Touch

Throughout the kit, delicate illustrations subtly remind us of nature. These images bring back memories of pressing flowers in cards and books.

Meanwhile, the Soft-Touch coating of the box adds a tactile quality that you won’t want to part with. Every piece, from the shipping box to the cards inside, shares this same luxurious feel.

When you lift the lid, a beautiful wooden pen is revealed. This is held in place by Die-Cut tabs against a Blue background with Copper floral illustrations.

Below the pen, the phrase “Give the gift of words” is printed on a 10 pt. Spectro C2S tri-fold card. This card also includes an introduction letter and detailed production notes for the kit.

Inside, you’ll find 10 greeting cards printed on various weights of Sappi Spectro paper.

The cards feature unique designs and techniques like Embossing, Die Cuts, and Spot Gloss UV. Each card is blank inside, offering plenty of space for your handwritten messages.

Thoughtful Extras for a Complete Experience

Even the envelopes come with metallic Copper or Blue floral elements and matching printed interiors. Copper Foil seals, made from 100 lb. Sappi McCoy, provide the perfect finishing touch.

Finally, the “Warmest Wishes” card includes a sticker sheet to personalize the wreath design.

The designers truly thought of everything. They’ve even included tabbed dividers and pre-printed labels for organizing your cards by occasion.

Even after you’ve used all the cards, you’re sure to hold on to the box – serving as a constant reminder to both “reflect” and “connect” by sending handwritten notes year-round.

Project Details

Title Sappi Holiday Greeting Card Kit Client Sappi North America Date November 2022 Design VSA Partners
Executive Creative Director: YanYan Zhang
Associate Creative Director: Jimi Geiyer, Elaine Palutsis
Designer: Leslie Carol, Ashley Edwards
Writer: Bisola Sosan
Print Producer: Cynthia Felsburg
Production Designer: Samantha Stalling
Print Classic Color Paper Sappi Spectro C1s + C2S; Sappi McCoy; Sappi LusterCote

Production Details

Print Quantity 7,050 kits Production Time ~43 days Printing Method Box + Labels: Letterpress Offset UV
Finishing and Binding Embossing, Hot foil stamping, Die cutting
2 Comments
  1. Cheryl Geiger 2 years ago

    Exquisite! Is this available to purchase? I would buy a half dozen in a heartbeat.

    • Aaron 2 years ago

      Alas it isn’t as far as we know, Cheryl – it was a holiday gift for Sappi clients.

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