News – For Immediate Release
Free PaperSpecs Webinar
Calendar Magic: A Design for all Seasons
Thursday, October 6, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)
In PaperSpecs’ upcoming free webinar sponsored by Kallima, learn design techniques for creating a 2017 calendar that will impress your clients 365 days of the year.
Palo Alto, California – September 20, 2016 – No matter how convenient digital schedulers may be, a well-designed calendar never goes out of style. But what makes a calendar noteworthy and how do you make sure your calendars stand out from the rest?
The good news is calendar design is only limited by your imagination. To help you make sense of the many options available to you, design icon Kit Hinrichs provides an exciting tour of modern calendar techniques and shares exclusive design tips that will ensure your calendars connect with their audience and are treasured day in, day out.
“Calendars can be an effective brand-building tool for both designers and their clients,” says Sabine Lenz, founder of PaperSpecs.com. “With these expert tips from Kit Hinrichs, designers will come away with both the know-how and the inspiration to give their calendar projects an edge.”
Ready to create 2017 calendars that make an impression from January until December? This webinar will give you actionable tips to create calendars that continue to delight.
Calendar Magic: A Design for all Seasons
Thursday, October 6, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/
Guest Speaker
One of the most respected names in the design world, Kit Hinrichs is a master at developing print creations that engage the senses and inspire the soul.
In Calendar Magic: A Design for all Seasons Hinrichs won’t disappoint as he unveils real-world examples of the best in modern calendar design. Kit originated the 365 Typographic wall calendar and will discuss how he created and markets this unique product. For those seeking some serious inspiration, Hinrichs and PaperSpecs’ Lenz will showcase some of their favorite calendar designs that are guaranteed to thrill.
Webinar Highlights
Highlights of this presentation include:
- An overview of the graphic history of calendars.
- The elements that every calendar should include.
- A step-by-step approach to coming up with a theme.
- The basics of using calendars as a marketing tool.
- How print production can enhance—or detract from–your calendar’s design.
Added Bonus Gift Attendees of the live event will have the chance to win a 2017 Kallima Paper calendar; 100 lucky people will be chosen in a random drawing. Only those attending the live webinar will be eligible to receive this special gift from Kallima Paper.
PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.
Thanks to the generous support of Kallima, Calendar Magic: A Design for all Seasons is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup/.
About Kit Hinrichs
Kit Hinrichs founded Studio Hinrichs in October 2009, following 23 years as a partner of the international design firm, Pentagram. Over the past few decades, Kit has been an influential force in graphic design. Included among the hundreds of projects that he has designed are the California Academy of Sciences graphic identity program, branding for Sony Metreon Entertainment Complex , United Airlines’ Hemispheres Magazine, Design Within Reach identity, the Standard series for Sappi Paper and countless annual report, corporate identity, packaging, exhibition, editorial, and promotional campaign programs. He is also the co-founder and design director of @Issue: Journal of Business and Design, which is now an online magablog — atissuejournal.com.
Kit has taught at the School of Visual Arts in New York, the California College of the Arts in San Francisco, and the Academy of Art in San Francisco. His work has been honored and widely published internationally and several of his pieces are part of the permanent collection of the Museum of Modern Art and the Smithsonian Institution’s Cooper-Hewitt Museum of Design. Kit is also the co-author of several books and a much sought-after guest speaker on design. An avid collector of Stars & Stripes memorabilia, his collection of over 5,000 objects has been exhibited across the country and presented in the book Long May She Wave.
He is a Fellow, past executive board member and most recently (2004) a Medalist of the American Institute of Graphic Arts (AIGA) and a member of the distinguished Alliance Graphique Internationale. Currently, he serves as a trustee of his alma mater, ArtCenter College of Design.
About Kallima Paper/Tembec Paperboard Group
Kallima is Tembec’s signature brand of fully bleached, premium coated cover paperboard products used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays, and litho-laminated packaging. FSC-certified Kallima Coated Cover is ideal for calendars, greeting cards, menus, direct mail, book covers and much much more. Kallima helps printers and designers create brighter, more vivid print projects and save on costs without sacrificing quality or creative freedom. All that with the reassurance that they are choosing a product that is made in accordance with the most rigorous responsible forestry standards in the world. To learn more about Tembec and Kallima, please visit www.kallima.com.
About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.
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Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
