Webinar: The Designer’s Deep-Dive into Binding Techniques

News – For Immediate Release

Free PaperSpecs Webinar
The Designer’s Deep-Dive into Binding Techniques
Tuesday, November 17, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’s upcoming free webinar sponsored by Sappi North America, Kit Hinrichs, Principal of Studio Hinrichs and an AIGA medalist, will take a deep-dive into the important final step of print production – binding techniques.

Palo Alto, California – November 3, 2015 – Though binding methods are frequently dictated by a book’s physical size and thickness, functionality and cost, there are numerous design possibilities from which to choose. Sappi North America recently announced the sixth installment of its popular The Standard series, this time focusing on unique and creative binding techniques. Created by Kit Hinrichs, it is filled with tips and techniques for achieving optimum results, and is the subject of PaperSpecs’ latest free webinar.

“Binding is a true design element,” says Sabine Lenz, founder of PaperSpecs.com. “We’re thrilled to have Kit Hinrichs lead our next webinar, as he explores binding techniques, tips on binding materials and unique binding methods, and outlines how to reach exciting results with overall print presentation.”

The Designer’s Deep-Dive into Binding Techniques
Tuesday, November 17, 2015

Registration Link: www.paperspecs.com/webinar.

Guest Speaker
Kit Hinrichs is a multi-award winning designer who spent 23 years as a Partner at international design firm Pentagram. He is now Creative Director and Principal of Studio Hinrichs.

Hinrichs, who created all six volumes of The Standard on behalf of Sappi says, “Binding innovations, changing design trends, and new uses merit a closer look at what’s available – and possible – in binding. The Standard 6 attempts to give a comprehensive overview.”

Webinar Highlights

During The Designer’s Deep-Dive into Binding Techniques, Kit Hinrichs will discuss how, while often overlooked, binding techniques are one of the most critical elements of an overall design strategy.

Highlights of this presentation include:

How leading designers build the binding into the look and design of their projects

How technical binding considerations can direct and enhance creative decisions

How to reach flawless results with your overall print presentation

How seemingly small details, like binding and subsequent paper choices, affect your end result

Binding as design

A behind-the-scenes look at the creation and production of the Sappi Standard 6 Binding Techniques

Exploring the history of binding

Who Should Attend
The Designer’s Deep-Dive into Binding Techniques will be of interest and benefit to professionals in print communication, showing how binding considerations can direct and enhance creative decisions.

About Kit Hinrich
Kit Hinrichs is Principal and Creative Director for Studio Hinrichs. He studied at Art Center College of Design in Los Angeles, CA, and has served as principal in several design offices in New York and SF, and spent 23 years as a partner of Pentagram, an international design consultancy, before opening Studio Hinrichs. His design experience incorporates a wide range of projects, including corporate communications, brand development, promotion, packaging, catalogs, environmental graphics, editorial and exhibition design.

In addition to teaching at the School of Visual Arts in New York, the California College of Arts and Crafts in San Francisco and the Academy of Art in San Francisco, Kit has been a guest lecturer at the Stanford Design Conference, AIGA National Conferences, the HOW Conference, Art Center College of Design, and numerous other design associations and universities worldwide. His work is included in the permanent collections of the Museum of Modern Art, New York, the San Francisco Museum of Modern Art, the Denver Museum of Design, and the Library of Congress. He is co-author of five books, including Typewise, Long May She Wave and The Pentagram Papers.

Throughout his career, he has co-founded @issue: The Journal of Business and Design, chaired the AIGA California Show (the first regional show in AIGA’s 100-year history), co- chaired the Alliance Graphique Internationale San Francisco Congress, chaired the AIGA Business Conference and San Francisco Design Lecture Series and launched the @issue Design Conference. Kit is a recipient of the prestigious AIGA medal, in recognition of his exceptional achievements in the field of graphic design and visual communication. He is also a past executive board member of the American Institute of Graphic Arts, a member of the Alliance Graphique Internationale, and a trustee of Art Center College of Design since 1996.

About Sappi North America
Sappi North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers and market pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset, and Flo, are used in premium magazines, catalogs, books and high-end print advertising. The company is also the world’s leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand. Sappi’s release papers provide the surface aesthetics for synthetic fabrics used in footwear, clothing, upholstery, and accessories, as well as the textures for decorative laminates found in kitchens, baths, flooring, and other decorative surfaces. An integrated pulp and paper producer, with state-of-the-art pulp mills, Sappi is the third largest seller of hardwood pulp in North America.

Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 13,000 employees and manufacturing operations on three continents in seven countries and customers in over 100 countries around the world. Learn more about Sappi www.na.sappi.com.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.

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