September 16, 2010
2:00 p.m. Eastern (11:00 a.m. Pacific)
In this free webinar entitled “HABIT,” PaperSpecs and Neenah Paper will show designers how certain habits can enhance (or deter) creativity.
Palo Alto, California – September 2, 2010 –
“Paper is a medium in and of itself, bringing with it tactile characteristics like texture, color and weight that play a role in the communication experience and effectiveness of a message,” says featured guest speaker Stefan Mumaw.
“As the creative director of Reign Ad Agency, and author of four books on the subjects of design and the creative process, Mumaw brings a truly unfettered creative spirit to this webinar. He’ll provide attendees with new approaches to developing generally more creative habits as well as how to use paper specifically to spur creative thinking,” says Sabine Lenz, founder and CEO of PaperSpecs.
Mumaw will explore:
- What kind of habits can positively influence our creativity
- Which habits can negatively influence our creativity
- How our personal creative habits impact concept choices, design choices and paper choices
- How purpose, restriction and action are essential ingredients in forming habits that improve creative output
“There’s so much we pass every day that if we learned to see it again, it might provide amazing inspiration for our work,” says Mumaw.
- Do you use the same three papers all the time?
- Do you choose white paper for nearly every project?
- Do you always use smooth paper for photography?
- Do you do the matchy-matchy on identity systems?
If you can answer yes to any of these questions, then HABIT is a groundbreaking webinar that you can’t miss. It’s designed to help you shake off those stale assumptions, open new channels for viewing the role of paper and develop the habits that lead to more creative ideation.
This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.
About Stefan Mumaw
Stefan Mumaw is the creative director and “purveyor of all that rocks” for the small Kansas City-based ad agency, Reign. He graduated with a BFA in Graphic Design from Chapman University, Orange, CA in 1996. Since that time, he has written two books on the subject of Web design, “Simple Websites” and “Redesigning Websites” as well as two books on the subject of creativity, “Caffeine for the Creative Mind” and the follow-up title “Caffeine for the Creative Team.” He is currently writing “Chasing the Monster Idea,” an exploration of what makes ideas go from good to great and great to monster. He lives in a suburb of Kansas City with his wife, Niqua, his daughter, Caitlyn, and Ed the cat, who is for sale. Make an offer.
About Neenah Paper
For over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC, ENVIRONMENT, STARWHITE, NEENAH and SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers. Neenah recently signed an exclusive partnership agreement with Crane & Company to manufacture, market and distribute Crane’s fine business paper brands: CRANE’S CREST, CRANE’S BOND, CRANE’S LETTRA, CRANE’S PALETTE and CRANE’S Choice Papers. Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). For more information, visit www.neenahpaper.com or call (800) 558-5061.
About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements.
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Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
