Building Uber's Global Brand Webinar

News – For Immediate Release

Free PaperSpecs Webinar
Brand Secrets Behind Uber’s Global Drive
Thursday, October 2, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

In this free PaperSpecs webinar sponsored by VMA Storyboard, Dava Guthmiller, creative director of Noise 13, will share the creative processes and tools she and her team have used to help build Uber’s global brand.

Palo Alto, California – September 17, 2014 – Building connections. It’s become the bedrock of branding and marketing, and some design and branding studios seem to know just how to use the available media (print, digital, collateral) in simple, effective and fresh ways.

PaperSpecs free Webinar, Brand Secrets Behind Uber’s Global Drive, will explore the creative ways that one highly effective design and branding team uses print, alongside other media, to get their clients noticed in an increasingly digitally connected world.

“I asked Dava Guthmiller, founder of Noise 13 (San Francisco, California), to lead Brand Secrets Behind Uber’s Global Drive because she’s doing very interesting work with Uber, a ridesharing service founded in 2009 that’s grown to serve more than 70 cities in 45 countries,” says Sabine Lenz, founder of PaperSpecs. “That’s the kind of design and brand building that’s worth a closer look.”

Brand Secrets Behind Uber’s Global Drive
Thursday, October 2, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link: www.paperspecs.com/webinar.

Guest Speakers
Dava Guthmiller has honed her creative skills and is recognized today as an expert in brand strategy. For consumer brands like Uber, she believes success is defined by two fundamental principles.

“There are two key components to building a unique and lasting brand: Life and Style. We’ve made it our mission to first understand our client’s market and their customers, and then create a unique brand style that fits into the daily lives of those customers. It’s about helping our clients to stand out in the market and to create relationships with their customers,” says Guthmiller.

Webinar Highlights
Guthmiller will give attendees a real-world look at her approach by sharing the creative processes and decisions surrounding the cross-media marketing and branding campaigns for Uber.

A Visual Feast – examples of Noise 13’s celebrated work for Uber and how it’s evolved over time

The Back Story – how Uber partnered with Verizon to get signups for its mobile app

An Array of Media – some of the most interesting print, digital and physical pieces in Uber campaigns

The Ice Cream – serving up cool treats in hot weather around the globe garners more recognition for the Uber brand

Your Gift for Registering
Webinar registrants will receive a complimentary copy of the Fall issue of VMA Storyboard Magazine.

Who Should Attend
Brand Secrets Behind Uber’s Global Drive will be of interest and benefit to designers and marketing professionals wanting to know more about the vital role of print in cross-media branding and marketing strategies.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of VMA Storyboard, Brand Secrets Behind Uber’s Global Drive is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About Dava Guthmiller
Dava Guthmiller is the founder and creative director of Noise 13. Her background is in branding, and her expertise lies in brand strategy and consulting for lifestyle brands. Dava has served as a judge for the Adobe Achievement Awards and been an instructor at the Academy of Art University. She founded and maintains Pow.wow Network, sits on the board of directors for Slow Food San Francisco and serves on the advisory boards of the Good Food Awards, Good Food Merchants Guild, Visual Media Alliance, and Get Gone.

About Storyboard
VMA Storyboard is a new approach to covering the creative world across all media, with a focus on the one thing that creatives of every stripe have in common: a need to tell a story in the most efficient and creative way possible. VMA Storyboard is a place to share ideas, get help, get inspired, and show off your creative work – regardless of medium. Here, you’ll find inspiring projects that play smartly across the print and digital worlds.

About Visual Media Alliance
Visual Media Alliance (VMA) is a nonprofit trade association open to companies and individuals in the visual creative, Web media, marketing, and printing businesses located in northern California, central California and northern Nevada. VMA provides a variety of benefits and money-saving programs to help its members become more successful and profitable. Membership benefits include: group health, business and life insurance at money-saving rates; opportunities to network with peers and collaborate with other types of media companies; business services such as a credit union, payroll service and collection letters; discounts on business essentials like software and office supplies and educational programming; personal and professional development programs for both owners and employees; business-centric education that includes dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website: http://www.paperspecs.com.

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