Free Webinar: The Intricacies of Design: Why Materials Matter

News – For Immediate Release

Free PaperSpecs Webinar
The Intricacies of Design: Why Materials Matter
Thursday, March 23, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by Mohawk, find out why and how the right materials make the project, and why designers should pay attention to the papers they spec.

Palo Alto, California – March 14, 2017 – Every paper used in your printed projects conveys a message. But are your materials saying what you want them to say?

That’s a question that every designer should consider. Since paper creates a tactile experience that your audience interacts with, it has the power to evoke emotions and trigger memories, making your project much more memorable. In fact, a designer’s choice of paper can make or break the finished product.

If you’re wondering whether your materials measure up, Caleb Kozlowski, creative director at Hybrid Design, is ready to share his strategy for choosing materials that create a lasting impression.

“One way to engage your audience is to take advantage of the science of touch,” says Sabine Lenz, founder of PaperSpecs.com. “Caleb Kozlowski is a master at selecting materials that enhance his projects and create a lasting effect.”

Ready to reach out and touch your audience through tangible design? This webinar will show you what you need to know to choose paper that will leave your audience mesmerized.

The Intricacies of Design: Why Materials Matter
Thursday, March 23, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/

Guest Speaker
A great design is one that connects with its audience. In The Intricacies of Design: Why Materials Matter, Caleb Kozlowski will expound on the connection between touch and emotion, and share how materials can create a tactile experience that leaves your audience breathless.

In The Intricacies of Design: Why Materials Matter, you will discover:

How materials can be inspired by space.
Ways materials can be used to create a desired experience.
How haptic paper can assist with learning and memory.
Principles for using texture and color.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Mohawk, The Intricacies of Design: Why Materials Matter is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup/.

About Caleb Kozlowski
Caleb Kozlowski is a California native and true believer in the ideals of the west: working hard, thinking hard, and welcoming new people and ideas. Educated at Art Center College of Design, he’s since worked internationally (Canada, but still) and is now Creative Director at Hybrid Design, a multidisciplinary design studio in San Francisco. In his 12-year tenure at Hybrid he has worked closely with a mess of clients you’ve heard of, and a few you haven’t. A notoriously easygoing curmudgeon, he balances adaptability with a strong point of view, creating work that ranges from unlikely retail art installations to conceptually driven content creation. When unsupervised, he takes long bike rides, climbs rocks and drools over architecture.

About Mohawk
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties, packaging and high-end direct mail.

Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including specialty digital substrates and wide format ink jet materials. Mohawk remains committed to an 85 year heritage of bringing the most innovative and beautiful materials to the design and print communities.

As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Many products within Mohawk’s portfolio of recycled papers are certified by Green Seal and the Forest Stewardship Council (FSC). Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more athttp://www.paperspecs.com.

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