News – For Immediate Release
Free PaperSpecs Webinar
Bringing Designs to Life with Clear Ink
Thursday, September 17, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)
In PaperSpecs’s upcoming free webinar sponsored by HP Graphic Arts, S. Erik Toth, vice president of Big 5 Marketing, reveals one of the most intriguing digital special effects: Clear Ink.
Palo Alto, California – September 2, 2015 – Designers have long had a soft spot for spot gloss varnishes – to highlight an image, to create a subtle tone on tone pattern or, more recently, to add unexpected texture to their printed piece. Because of this, one of the most exciting developments in digital printing has been clear ink. Clear ink allows designers to bring features formerly only available with offset printing – such as spot gloss varnishes and raised spot UV effects – to short runs.
Clear ink is a visually stunning print option that also allows designers to create a texture and feel that directly compliments and reinforces the visual effect of their design creations.
“Customers are increasingly embracing special effects capabilities, and Erik is one of the leaders in this creative design space,” says Sabine Lenz, founder of PaperSpecs.com. “Bringing Designs to Life with Clear Ink will deep dive into the logistics and creative options available with clear ink – one of the most intriguing and striking special effects available through the HP Indigo digital press series – and leave webinar attendees with inspiration and ideas for real-world applications.
Bringing Designs to Life with Clear Ink
Thursday, September 17, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/webinar.
The powerful special effect of clear ink is now available for short runs, opening new doors for designers to create classic understated looks and very dramatic textures with significantly greater freedom and ease.
Guest Speaker
S. Erik Toth is proud to say that he’s been working within the digital print world for almost 20 years. As he moved up the ranks from production designer to creative director, he’s amassed an amazing amount of real life production experience.
“Getting to know the strengths and limitations of the technology, from printing to paper, has expanded my creative abilities and vision,” says Toth. “The HP Indigo can produce some incredible special effects, and I’m looking forward to sharing the my experience with the application of clear ink.”
Webinar Highlights
During the webinar, Toth will share his insights and hands on tips, complete will real world examples of some of the best artwork designed to showcase the clear and raised ink effects.
Highlights of this presentation include:
- Introduction to Clear Ink: Definitions and Best Practices
- Digital Watermark Effect: How it Differs from Raised Ink
- Substrates: What and What Not to Use
- Color: When to Choose Clear (No Color Underlay) vs. Adding Color (Color Underlay)
- Levels of Raised Ink: Watermark, Medium, High, and Highest
Who Should Attend
Bringing Designs to Life with Clear Ink will be of interest and benefit to designers and sales and marketing professionals who want to effectively use digital clear ink to strengthen the impact of their digitally printed branding and marketing materials.
PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.
Thanks to the generous support of HP Graphic Arts, Bringing Designs to Life with Clear Ink is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.
About S. Erik Toth
S. Erik Toth is co-owner and vice president of Big 5 Marketing (San Francisco and Atlanta), an agency specializing in design and marketing services for customers in the digital print industry. Erik has been working within the digital print world for almost 20 years, witnessing the amazing growth since be began his career as a digital production designer. Because of his diverse experience within many aspects of the creative industry – digital print technology included – he is known for his out-of-the-box thinking and ability to stay on the cutting edge of new print and media technologies. Toth’s designs incorporate his extensive knowledge and understanding of the strengths and limitations of real-life production to ensure that they completely match the scope of his original creative vision. Learn more at http://www.big5marketing.com/.
About HP Graphic Arts
HP Graphic Arts offers one of the most trusted and diverse portfolios of digital printing solutions, combining superior quality with timesaving operation and proven reliability. The HP Graphic Arts portfolio is backed by the strength of HP, the world’s largest technology company, which strives to simplify the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP Graphic Arts and its innovative digital printing solutions are available at http://www8.hp.com/us/en/commercial-printers/graphic-arts.html.
About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.
You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.
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Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
