News – For Immediate Release
Impressions That Last: The Art of Engraving
June 11, 2019
2 PM Eastern (11 AM Pacific)
Registration Link: www.paperspecs.com/webinar
Palo Alto, Calif. – May 24, 2018 – While letterpress printing and embossing are excellent ways to add a tactile quality to print, when you truly want to impress, only one technique will do, and that is engraving. Long the gold standard for prestigious invitations, today it is used for everything from wine labels to business cards when brands want to communicate quality and keen attention to detail. Yet what is it that makes engraving so unique, and what do you have to know to use it successfully in your own designs?
A third-generation printer at Chicago’s Artistry Engraving & Embossing Co., Philip Gattuso has pushed this centuries-old process beyond previously imagined limits and into the modern age. His most recent creation, an engraved poster for Mohawk titled “Engraving is a Statement,” features 18 different colors on the same sheet and needed 40 hand-fed passes– making the registration an astonishing achievement.
In a free, exclusive PaperSpecs webinar, Philip will reveal how ink preparation, copper-plate etching and other factors enable him and other engravers to get the finest lines – and the finest quality printing – possible, and what you need to know to reproduce your own work using this unrivaled technique.
“I feel many designers are intimidated by engraving today,” confides PaperSpecs Founder Sabine Lenz. “They have no problem asking their printer to emboss something, but engraving? That’s strictly top-shelf –wedding invitations are engraved, after all. Yet this notion is causing them to miss out on this unique opportunity for their printed piece.”
Impressions That Last: The Art of Engraving
June 11, 2019, 2PM Eastern (11 AM Pacific)
Registration Link: www.paperspecs.com/webinar
In this free PaperSpecs webinar, Artistry Engraving & Embossing Co. Printer and Engraver Philip Gattuso will demystify the engraving process, and show you what you need to know to bring your own fantastic design work to life using this ancient art form. In the process, you will discover:
- What engraving is and what kind of art works best
- How engraving differs from embossing
- What papers work well with this process
- How to design with engraving in mind
- How to follow the engraving rules, and when to break them
PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.
Thanks to the generous support of Mohawk, “Impressions that Last: The Art of Engraving” is free for attendees. Space is limited, though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.
About Philip Gattuso
Chicago printer and engraver Philip Gattuso operates a C. R. Carver Die Stamping Press at Artistry Engraving & Embossing Co. With a focus on copper-plate and steel-die stationery engraving, Philip immersed himself in the process-heavy trade by first learning how to operate a press. Once he perfected normal production operations, he began designing and printing pieces that he felt other engraving shops wouldn’t be capable of producing. Through much trial and error he has learned about ink preparation, proper copper-plate etch depth, sheet size restrictions, and how far he can push his press.
About Mohawk
Behind every great company is a story. The Mohawk story begins in 1931, during the turbulence of the Great Depression, when George O’Connor took a chance and bought a bankrupt paper mill in Upstate New York. Convinced that the mill and the craftspeople who worked there were worth saving, he strove to make paper that was as enduring and unique as it was well-crafted and beautiful. This purposeful foresight became a philosophy understood by four generations of the O’Connor family as they have led Mohawk forward. Today, that papermaking legacy encompasses the manufacturing of fine paper and envelopes, including signature brands Mohawk Superfine® and Strathmore® as well as proprietary treatments Inxwell® and i-Tone®. Mohawk has also assembled a comprehensive portfolio of specialty digital substrates, including wide format and sheet fed materials which are best in class for all types of digital printing. And because Mohawk cares about the environment, they do all this with future generations in mind by sourcing pulps responsibly, conserving water, and harnessing wind power for their mills. At their core, Mohawk is a company of makers. Making real things that make a real impact. Making connections between people and ideas. What Mohawk makes helps print go from simply good to truly great. Find out more at mohawkconnects.com.
About PaperSpecs
PaperSpecs.com is an innovative online hub for brand owners and graphic designers who love, and actively spec, print. Through their acclaimed Paper Inspiration video series, webinars, blog posts and more, PaperSpecs provides inspiration, insights and access to crucial, hands-on tools and resources to help creatives craft printed pieces that WOW.
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