Merging of Online and Print

News – For Immediate Release

Free PaperSpecs Webinar
Where Two Worlds Meet: The Merging of Online and Print
Thursday, September 7, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar, discover how cutting-edge online technologies can breathe additional life into your print creations.

Palo Alto, California – August 22, 2017 – Print in and of itself can be an amazing medium, but it sometimes seems to fall short of the digital possibilities. However, Rafi Albo, founder and CEO of leading marketing agency SEGMARKETING, has shown that print and digital can go hand in hand.

In an exclusive webinar, Albo will show designers how to integrate cutting-edge concepts such as augmented reality, virtual reality and mixed reality into their print creations to create larger-than-life designs. Attendees will come away with out-of-the-box ideas that will wow even their biggest critics.

“Any designer who is looking for fresh ways to approach their print projects will benefit from Rafi Albo’s expertise,” says Sabine Lenz, founder of PaperSpecs.com. “Albo is a master at finding new ways to integrate the print and digital worlds.”

If you’re ready to see how technology can raise the bar on your upcoming projects, don’t miss this inspiring Webinar. We guarantee you will be amazed.

Where Two Worlds Meet: The Merging of Online and Print
Thursday, September 7, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/

Guest Speaker
During his 20 years of professional experience, Rafi Albo has been successfully combining print and online technologies, producing hundreds of innovative applications for one-to-one marketing campaigns in a wide range of industries.

Webinar Highlights
Attend this webinar and you will:

Preview a large assortment of Albo’s latest print projects and the online technologies he integrated with them.
Get a behind-the-scenes look at some of the most creative and disruptive work Albo is developing for brands across the world.
Learn how to incorporate augmented reality, virtual reality and mixed reality technologies into your own projects.
Discover how technology can boost demand for new print forms.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of HP Graphics Solutions Business, Where Two Worlds Meet: The Merging of Online and Print is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup/.

About Rafi Albo
Rafi Albo is founder and CEO of SEGMARKETING, a leading agency specialized in 1to1 marketing, Augmented Reality, Virtual Reality and Mixed Reality. During his 20 years of professional experience, he has been successfully combining print and online, producing hundreds of innovative applications for 1to1 marketing campaigns for a wide range of industries. Having built both commercial and collegial relationships with various brands, technology platforms and start-ups around the globe, SEGMARKETING has unique experience and insights into the evolving trends and specific needs of international businesses. A global expert in the field of 1to1 marketing, digital marketing, AR & VR, Rafi is a renowned keynote speaker and advisor in many international events, webinars, and organizations.

About HP Graphic Solutions Business
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. The HP Graphics Solutions Business offers one of the most trusted and diverse portfolios of digital printing solutions, combining superior quality with timesaving operation and proven reliability. More information about HP Graphics Solutions Business and its innovative digital printing solutions are available at www.hp.com/go/graphicarts.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.